Why we started Mad Cravery, and the cravings behind every laddu we make.
At Mad Cravery, we believe cravings don't have to be complicated. We make laddus with real, thoughtfully chosen ingredients — bringing together the flavours we grew up loving and new combinations we're a little obsessed with.
From timeless Indian favourites to bold chocolatey cravings, there's a laddu for every kind of craving. Every laddu is made in small batches, hand-rolled, and prepared fresh on order — no preservatives, no shortcuts, no refined sugar.
"Every laddoo we make starts in my kitchen, rolled by hand — the same way my grandmother taught me, just without the refined sugar."
Mad Cravery began with my son — my biggest inspiration. Watching him reach for sweets, I wanted something I could say yes to without worry — no sugar crashes, no refined sugar, just honest ingredients. Because every kid, mine included, deserves a treat that's as good for them as it tastes.
MadhviFounder, Mad Cravery
What guides everything we make.
We sweeten naturally with jaggery, dates, and dry fruits — never with refined sugar.
No preservatives, no artificial colours or flavours — just real, simple ingredients.
Made fresh on order so you get the same taste as homemade, every time.